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Why people buy imported cars?

Updated: Jan 20, 2022

One of Japan's largest import car buying services, recently conducted a questionnaire survey on the reasons for purchasing imported cars and comparisons with domestic cars, and announced the results.
The survey targeted 267 men and women who are interested in import cars.





More than 90% of the users answered "yes" to the question of whether they were happy to buy an import car.

This indicates that most import car owners are satisfied with the imported cars they have purchased.


On the other hand, there were a few users who answered "No" ,

or "Can't say either," indicating that some users felt that there were many disadvantages in maintaining their imported cars, such as maintenance was difficult and parts were expensive.


On the other hand, only 5.9% of the respondents answered, "the interior of the car was cooler than that of the imported car," indicating that many users consider the exterior to be more important than the interior.


In addition, 8.9% of the respondents answered "I wanted status," and other answers such as "I don't get tired after driving for a long time" and

indicating that there are a certain number of users who are attracted to aspects other than functions and design.



It is necessary to continue to pay attention to the market and user trends.



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