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Foreign luxury cars see brisk sales in Japan

Updated: Jan 20, 2022

The automotive sector in Japan is the third-largest automotive producing industry in the world, and Foreign luxury cars with the price higher than 10 million yen (💲90,830) in Japan are becoming popular among wealthy people who cannot travel abroad during the coronavirus pandemic.

Domestic sales of luxury foreign-brand vehicles are such as Italy's Ferrari and Britain's Bentley.

Industry officials expect such luxury cars will continue to keep sales brisk sales for the time being, with one European automaker seeing the ratio of new customers increase to more than 50 % from 30 % before the pandemic.

Also, Chinese consumers are again flocking to Japan,

“Chinese nationals account for 25% of Japan’s tourist flows. And their average expenditure is three times higher than that of other visitors,”

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