HOW IS JAPAN DOING IN THE EV MARKET?

In the current global environment, electric cars are rapidly growing. However, Japanese market is not increasing its selling.

Let us start with an overview of the global EV market.

In the case of Japan, Nissan Leaf being the only Japanese-made car to make the top-10 selling electric vehicles in 2020.

In terms of overall market size, the leader is currently China, followed by Europe and then the United States in the 2020 business year.

As mentioned above, the global electric vehicle market is still only a small part of the auto market as a whole, and demand creation still tends to be reliant on government subsidies.

In the process of developing hybrid vehicles, Japanese automakers have mastered the technologies necessary for manufacturing electric vehicles, and an automotive industry snapshot at the present point in time makes it clear that Japan’s makers are far from uncompetitive.

In other words, there appears to be ample potential for these manufacturers to succeed in the battle for the EV market.